Mascara is a cosmetic product used to enhance eyelashes by making them darker, thicker, longer, and more defined. It is available in liquid, powder, or cream forms, with liquid being the most common. Mascaras contain pigments, oils, waxes, and preservatives. They come in various formulations such as waterproof, volumizing, lengthening, and curling. Mascara is applied with a brush or wand and has evolved from ancient versions to modern formulations that adhere to safety regulations. It plays a crucial role in makeup routines by providing a more dramatic and defined look to the eyelashes.

What is the market size of mascara?

According to the report from Allied Market Research, the mascara market is projected to reach $14.1 billion by 2032, with a compound annual growth rate (CAGR) of 8.3% from 2023 to 2032.

How to choose the best mascara private label and contract manufacturers?

To choose the best private label mascara and contract manufacturers for your brand, you should start by identifying your specific needs. Consider your target market, the product features you want (such as waterproof or volumizing), and any ingredient preferences (for example, cruelty-free or vegan). Then, research white label, private label, and contract manufacturers with experience in producing mascara. Look into their quality control, customization options, and production times. Make sure they comply with cosmetic regulations and safety standards, and ask for samples to test their product quality and packaging. At the end, negotiate terms including pricing, minimum order quantities, and shipping options to ensure a successful partnership.