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Top 10 Private Label Cosmetics Companies

by | May 23, 2024

The private label cosmetics industry has grown significantly due to consumer demand for customizable and affordable beauty products. Unlike traditional cosmetics brands that manufacture their products in-house, private label cosmetics companies offer businesses the opportunity to create branded products without the need for large upfront investments in manufacturing facilities. This business model has made the cosmetics industry more accessible, allowing entrepreneurs and established brands to enter the market with unique formulations tailored to their target audience. The industry’s flexibility and agility have made it a popular choice for businesses looking to differentiate themselves in a crowded market while maintaining control over product quality and branding.

Choosing the right private label cosmetics company is critical for the success of any beauty business. The quality of the products, the range of customization options, and the level of customer service can all impact the success of a brand. In this blog post, we will explore the top 10 private label cosmetics companies that excel in these areas, helping you make an informed decision for your brand. Let’s take a closer look before moving forward.

Read our postWhat is a Private Label? How Private Labeling Works

Top Insights of the Cosmetics Industry

  • The global cosmetics industry is valued at $571.10 billion. – Statista
  • On average, Americans spend between $244 and $313 on cosmetics every month.
  • The cosmetics market includes product categories such as skincare, hair care, makeup, perfumes, toiletries, deodorants, and oral cosmetics.
  • Almost one in five consumer goods products in the United States is a private label product.
  • The cosmetics industry is growing at a rate of 3.8 percent each year.

What are Private Label Cosmetics?

Private label cosmetics refer to beauty products that are produced by one company and sold under another company’s brand name. Unlike conventional cosmetics brands that create and manufacture their products, private label cosmetic companies offer businesses the opportunity to produce custom-branded products without having to invest in product development or manufacturing infrastructure. This business model allows retailers, beauty salons, spas, and individual entrepreneurs to provide their customers with exclusive beauty products, helping them to stand out in a crowded market. Private label cosmetics include a wide variety of products such as skincare, makeup, haircare, and fragrances, and are often customized to meet the specific requirements and preferences of the brand or retailer.

Benefits of Choosing the Right Private Label Cosmetic Manufacturers

Selecting the best private label cosmetic company can provide numerous benefits for your brand or business. Here are some key advantages to consider:

  • Quality Control: A reputable cosmetics private label manufacturer will ensure that your products meet high-quality standards, which can lead to greater customer satisfaction and loyalty.
  • Customization Options: Private label cosmetic manufacturing companies often offer a wide range of customization options, enabling you to create unique products that cater to your target market’s specific needs and preferences.
  • Cost-Effectiveness: Producing your own line of cosmetics can be expensive and time-consuming. However, private label cosmetics manufacturers already have the necessary infrastructure in place, which can save you money and resources.
  • Faster Time to Market: Private label cosmetic companies can quickly produce and deliver products, allowing you to bring new products to market faster than if you were to develop them from scratch.
  • Brand Building: By offering exclusive cosmetics products under your own brand name, you can strengthen your brand identity and differentiate yourself from competitors.
  • Expertise and Guidance: Private label cosmetics manufacturers often have extensive experience in the cosmetics industry and can provide valuable insights and guidance throughout the product development process.
  • Scalability: As your business grows, a private label cosmetic manufacturer can scale production to meet your increasing demands, ensuring continuity of supply.

Overall, selecting the right private label cosmetic manufacturer can help you streamline your business operations, enhance your brand image, and ultimately drive growth and profitability.

Key Factors to Consider When Choosing a Private Label Cosmetics Companies

When choosing the best private label cosmetics manufacturer, there are several important factors to consider to ensure that you select the right partner for your business. Here are some key considerations to keep in mind:

  • Product Quality: The quality of the cosmetics should be a top priority. Look for a manufacturer that uses high-quality ingredients and follows strict quality control measures.
  • Customization Options: Consider the level of customization the manufacturer offers. Can they create products that align with your brand’s image and meet the specific needs of your target market?
  • Minimum Order Quantity (MOQ): Determine the minimum quantity of products you must order. Ensure that the MOQ aligns with your budget and sales projections.
  • Pricing: Compare the pricing of different manufacturers to ensure that you are getting a competitive rate. However, be cautious of meager prices, which may indicate lower quality products.
  • Lead Times: Understand the manufacturer’s lead times for production and delivery. Ensure they meet your timeline requirements, especially if you plan to launch new products or seasonal items.
  • Packaging and Labeling: Consider whether the cosmetics manufacturer offers packaging and labeling services. Customized packaging can enhance the perceived value of your products.
  • Certifications and Compliance: Ensure that the manufacturer complies with industry regulations and holds relevant certifications (e.g., FDA, GMP) to guarantee the safety and legality of your products.
  • Customer Service: Evaluate the manufacturer’s customer service and communication practices. A responsive and supportive partner can make a significant difference in your business relationship.
  • Reputation and Reviews: Research the manufacturer’s reputation and read reviews from other businesses that have worked with them. This can provide valuable insights into their reliability and performance.
  • Location: Consider the manufacturer’s location for your business. A manufacturer located closer to you may offer logistical advantages, such as lower shipping costs and faster delivery times.

By carefully considering these key factors, you can choose a private-label cosmetics company that meets your needs and helps you achieve your business objectives.

10 Best Private Label Cosmetics Companies & Manufacturers to Follow in 2024

The list isn’t ranked, and you should thoroughly research and evaluate any manufacturer before deciding to work with them.

Without further ado, let’s get started.

1. Radical Cosmetics

Radical Cosmetics has been a leading provider of color cosmetics and skin care contract manufacturing, development, and packaging solutions since 2003. As a family-owned and operated company, Radical places a high priority on understanding the specific needs of its customers. With a global reach, the company is known for its cosmetic contract manufacturing services, particularly for pressed powders in the U.S. Radical also serves as a bulk cosmetic supplier for various beauty products. The company’s commitment to excellence is evident in its use of natural and organic ingredients, cutting-edge technology, and advanced scientific formulations. Radical’s private label division offers a comprehensive range of high-quality beauty products that are ideal for make-up artists, salons, spas, estheticians, or entrepreneurs looking to launch their own line. With low minimum initial orders and a variety of products, Radical’s private label option provides a swift and cost-effective way to start a beauty line.

2. Ausmetics

Ausmetics is an Australian OEM & ODM cosmetics manufacturing company specializing in cosmetics and personal care products R&D and manufacturing. Located in the Guangzhou Economic and Technical Development District, China, Ausmetics benefits from its convenient transportation, preferential policies, and one-stop services. The area is renowned for its fine chemicals industry, attracting many world top 500 companies like P&G, AMWAY, and IFF to establish their factories there. Ausmetics holds certifications for ISO 22716 and the cosmetics GMP quality management system, along with a Disinfectant Production Permit. Additionally, Ausmetics provides QA documents such as MSDS, COA, and testing reports from SGS, ITS, and B.V. Sedex for its customers.

3. HSA Cosmetics

HSA Cosmetics S.p.A. is a renowned beauty company based in Europe that was founded in 1982. The company is dedicated to fulfilling people’s dreams of having beautiful skin and hair. Originally, HSA specialized in hair color, but over time they’ve expanded their expertise to offer a comprehensive range of beauty solutions. With a strong emphasis on quality and innovation, HSA has become a leader in the beauty industry.

Operating from a 45,000 sqm factory, HSA has the capacity for large-scale production. They have a daily output of 30 tons and 150,000 hair color tubes. The company offers over 500 shades in various formulations, delivering 35 full trucks of products every week. With a track record of developing over 200 brands, 30 years of experience, and a global presence spanning more than 90 countries, HSA Cosmetics is a trusted name in beauty.

4. Essentiq

ESSENTIQ Cosmetics is a certified organic cosmetics manufacturer that is well-known for producing high-quality organic products for the face, body, hair, kids, and professional beauty treatments. Their formulations are at the forefront of biotechnology, and all of their products are certified by the ECOGEA standard for Organic Products, ensuring that 98-99% of their ingredients are organic and natural.

ESSENTIQ’s professional line for beauty salons and spas introduces an innovative concept that combines ingredients to personalize treatments according to clients’ needs and desires. They offer comprehensive services for private labeling or customized production, including expertise in product development, technical file preparation, and graphic design for labeling and marketing materials. This makes ESSENTIQ a trusted partner in the organic cosmetics industry.

5. New Laboratories

New Laboratories is a boutique cosmetic manufacturer that specializes in developing innovative and high-quality products for its clients. The company understands the importance of brand ownership and offers comprehensive and unique manufacturing and R&D services to cater to the specific needs of its clients. Newlabs have state-of-the-art production facilities that can produce a wide range of products such as skincare, makeup, hair care, body care, and baby care, with a focus on high-performance salon products. New Laboratories is committed to providing confidential and reliable solutions and can serve as a seamless R&D and production partner from product launch to compliance. With more than 50 years of combined experience in cosmetics and R&D, the team is highly skilled and can offer expertise in the natural and organic sectors. They also provide packaging and marketing advice to ensure compliance with sector requirements.

6. Cosmetics NORD

Cosmetics NORD stands out as a comprehensive cosmetics manufacturer, offering development and manufacturing services for face care, body care, and hair care products. Their commitment to nature is evident in their specialization in high-quality natural and organic formulas. The company prides itself on creating modern and effective products that align with their client’s brand personalities. They offer a range of ready-made solutions that can be customized with fragrance and adjustments, as well as the development of entirely new product formulas. Cosmetics NORD’s formulas have received accolades from prestigious publications such as Natural Health magazine in Great Britain, Gloria and Cosmopolitan magazine in Finland, and Shape magazine in Latvia. Additionally, their products have garnered recognition from celebrities worldwide.

7. Audrey Morris Cosmetics

Audrey Morris Cosmetics International is an innovative and leading company in the cosmetics industry. They provide individuals with the opportunity to create their own brand and fulfill their dreams by joining their families. Since its establishment in Canada in 1965, Audrey Morris has been known for its high-quality private label skin care and cosmetics. Their full-service approach is marked by meticulous attention to detail, making them stand out from others in the industry. Audrey Morris serves a diverse range of clients worldwide, including salons, dermatologists, estheticians, professional beauty schools, and renowned makeup artists. They are committed to helping individuals achieve their dreams in the world of beauty.

8. KBL Cosmetics

KBL Cosmetics is a leading full-service cosmetic company in the industry that offers a wide range of services, from brand ideation to high-quality manufacturing. Their mission is centered on providing innovative solutions that leverage technology-driven strategies at every stage. KBL Cosmetics is known for its commitment to excellence as a high-volume manufacturer and supply chain partner. Partnering with KBL means connecting with a team of dedicated professionals who guide clients through creative business strategy, product development, and testing. They ensure all cosmetic needs are met with precision and care.

9. HCP Wellness

HCP Wellness is a notable cosmetic manufacturer specializing in creating luxury private label cosmetics and skincare products. The company is globally recognized for its scientifically proven, naturally effective personal care items and is committed to developing exceptional brands and products. Their range includes skin care, body care, specialty hair care, OTC, oral care toothpaste, and professional use formulations.

With a dedicated research and development team creating innovative formulations, HCP Wellness also serves as a leading contract developer and manufacturer for national and international brands. The company operates from a state-of-the-art facility in Gujarat, India, and delivers cost-effective, high-quality products for the global beauty market. HCP Wellness has witnessed consistent growth through its innovation and marketing efforts and has plans to expand operations to regions like Uzbekistan and Tajikistan.

10. Naturis Cosmetics

Naturis Cosmetics is another private label cosmetics manufacturer situated in India that specializes in providing skincare, hair care, and makeup hybrid products. The company has a dedicated research and development lab and caters to leading direct-to-consumer (D2C) and offline brands. The personal care market of today is a mix of natural, organic, eco-friendly, and luxury products, driven by wellness concerns. Naturis Cosmetics is committed to providing high-performance products that are made from natural and biodegradable materials at competitive prices. The company aims to partner with brands and products that deeply resonate with consumers, and that can merge beauty, self-care, and well-being seamlessly.


Private label cosmetic companies offer a variety of high-quality products and customization options to help you establish a successful and unique beauty brand. Private label manufacturers are proficient in providing innovative formulations and excellent customer service, ranging from natural and organic skincare to luxury makeup.

When selecting one of the best private label cosmetic companies for your brand, it is vital to consider factors such as product quality, customization options, pricing, and lead times. By carefully examining these factors and researching the reputation of each manufacturer, you can choose a partner that aligns with your brand’s values and objectives.

Collaborating with the right cosmetics private label manufacturers can help you stand out in the competitive beauty market and achieve long-term success, whether you are a new beauty entrepreneur or an established brand looking to expand your product line.

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